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 The Art of Selling

A lot of new entrepreneurs struggle with selling. They do not understand it, they are afraid of the whole process and even think that is an oily part of the whole process of having a business... but is it?

Despite the bad rap that selling has, is an art that we practice each and every day. We do it when we are negotiating with our kids, when we are persuading our friends, family members and coworker and we are trying to obtain a desired outcome. We do not call it selling but that is exactly what we are doing.

When we are selling and persuading other we don't have to take the role of the despised stereotype of the pushy car salesperson. Instead we should talk in their language and use their own words. Have you ever try to negotiate with a 2 year old? if yes, then you can understand what I mean.

At the end of the day business and selling is all about finding common ground and using common language.

A great resource to watch that talks about how to effectively influence people is:

Former HP Boss Faced 'Tough Choices'

Another additional resource and a good book to read about selling is : To sell is human by Daniel H. Pink. You can find it in Amazon.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Create you call of action so they get clicked

One of the most important part of the marketing and selling process is your CTA or call to action. Read this article to get some ideas in how to encourage a sale.

Stay tune for more recommendations and more business advice for Entrepreneurs, and for Vetpreneurs, Veterans, Military & Military Spouses that are starting their own entrepreneurial journey.

Niurka Castaneda is the Founder and Host of Founders Time that aims to inform, and inspire entrepreneurs that are starting their own entrepreneurial journey.

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